Netto hangs out with Irma
As lead agency, Brandhouse created the “Life is expensive - Go to Netto” universe. A creative concept that communicates low prices and opens up attitudes and actions.
Voted one of Denmark’s strongest brands
At Netto, you always get value for money. The Danes know this. That’s why Netto is one of Danes’ favourite grocery chains and voted one of Denmark’s strongest and best-known brands. But more and more competitors are eating into the market. So, low prices on the shelves are not enough.
Brandhouse has been the lead agency for Netto on two occasions. The first time was between 2008 and 2017, when the concept “It’s hard work to make money - make the most of it” struck a chord with the hearts and wallets of the Danes.
Life is expensive
The second time began in 2020 with the “Life is expensive - Go to Netto”-universe.
Netto understands the Danes. And we know how to make communication interesting and relevant. And where we do it best. The focal point is always all the unpleasant expenses and overpriced items.
Results
Overall, Netto has experienced a significant boost in brand strength across all 15 parameters in the YouGov Brand Index measured in January 2022. That’s an increase of 5.5% in ad awareness, 7.35% in value for money and a 22% improvement in reputation.
The Netto Spirit - The attitude makes the difference
We developed Netto’s new employer branding platform, challenging the misconception that “anyone can get a job at Netto.” In reality, it requires the right mindset towards service, collaboration and customers.
The campaign is rooted in the Netto Spirit - the employees’ own term for their sense of community and culture, and it gives a language and a form that clearly define, what unites the people of Netto - both internally and externally.
Featuring real employees and their own stories, the campaign shows that working at Netto is about more than just a job - it’s all about a distinctive attitude.
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