Call me and Ventilen begin an important conversation
One in six young people feel lonely - in many cases even when they are surrounded by others. That is the troubling conclusion of a new study conducted by Call me and the youth organisation Ventilen as part of their new strategic partnership.
A shared mission
Together, they have set out to begin a conversation that can break the taboo and create genuine, meaningful connections. The result is an ambitious campaign that places the emotional narrative at its centre and highlights the reality of youth loneliness. Through film, print and digital content tailored for both the landing page and social media, we helped give this important issue the attention it deserves.
Youth loneliness is a
social issue that
affects us all.
Transitions in life - such as starting a new school year - are moments when the feeling of loneliness can arise or intensify.
Call me and Ventilen addressed this vital conversation at the beginning of the school year with a new campaign film and a dramatized activation. Quotes from three young people who feel excluded from their social circles were written on three toilet doors and displayed in the middle of Nørreport Station - a reminder that we all share responsibility for opening the difficult conversation.
Speaking of meaningful connections…
…a recent study from the Forum for Men’s Health unfortunately concludes that more than twenty-five percent of Danish men rarely or never have a confidential conversation. This insight became the foundation for the campaign “Apropos”, which reminds us that difficult subjects can become easier to approach when we simply begin with a gentle “apropos”.
The campaign included film, print, out-of-home media and digital banners, tailored for television, cinema, mainstream media, niche publications and physical locations - all designed to pave the way for deeper conversations.
Call me finds a new voice.
It is difficult to be heard when every telecommunications company is shouting at the same time and competing on price and discounts. Customers switch providers again and again.
From day one, Call me has had something meaningful to say. The brand has always been relevant and forward-looking, sometimes even a little provocative in comparison to the rest of the market. Most importantly, Call me has focused on good communication and a respectful tone, rather than only price, talk minutes, text messages and data.
Brandhouse has now created a new visual identity and a new brand platform that speaks directly to emotion. We use the commercial airtime to tell stories that matter to Call me and to its customers. Because even though everyone demands more data and more ways to connect, the best connection will always be the one we have with each other.
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