Ritter ReShape
With the campaign Ritter ReShape Ritter Sport showed the Danes how they could hide their chocolate from their children or partner. An idea based on a fact that showed that every other has the habit of hiding their sweets.
The Challenge
The famous, square, German chocolate brand had by time become dusty and lost its relevance and purchasing power with the Danish families – also, they were challenge on the perception of quality.
The solution
As lead agency we have brought Ritter Sport closer to the sugar loving hearts of the Danes. Through humorous and relevant content for social media we have activated the Danes – and with sensational activations and campaigns we managed to create both national and international buzz, so Ritter Sport has made their way back to the Danes’ shopping baskets and candy shelves.
Strong, social presence
On social media Ritter Sport has achieved an often and strong present where the chocolate brand talks about everything from CSR-initiatives, new variants and taps into current subjects. Especially with the format #ritterfake, the false and quirky chocolate variants could tap into trends, pop culture and subjects which could cause division and create engagement and conversation.
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