Imerco knows their stuff and more
With a new brand strategy and identity, Brandhouse got Imerco to break away from the category and take a completely new approach. Now you don’t just go to Imerco when a light bulb has gone or the vacuum cleaner bag is full. Today, the chain is beautifully stocked with kitchenware, crockery and gifts for everyone and everything.
Transformation
Since Brandhouse joined forces with Imerco, the chain has become unrecognisable. We started by thoroughly analysing the market to spot new opportunities. Nails and screws were put aside and new business areas were created. Today, Imerco is Denmark’s strongest speciality chain within kitchenware, tableware, electrical goods and gifts. And quality and service are important parts of the offering.
Appetite for life
With the Appetite for Life concept, Imerco has gained a new position in the market. Fortunately, they’re always looking to bring more to the table.
Results
Today, Imerco is full of shopping experiences and employees who know their stuff – even when it comes to finding what customers need.
In terms of numbers, we are able to boast a ROMI of 500% and a ROAS of 20%.
