From Tour sponsorship to Denmark’s best-selling car
Škoda turned its Tour de France sponsorship into clear commercial results. The campaign “Get closer to the Tour” won the Grand Prix at SPOT:ON 2024 and helped make the Škoda Enyaq Denmark’s best-selling electric car.
Investment in insights across all channels
Built on strong local insight and a human-centred narrative, Brandhouse transformed a global sponsorship into a relevant and engaging Danish activation. Through a 360-degree campaign, Škoda increased brand awareness, collected marketing permissions and drove demand for electric vehicles by tapping into Danes’ passion for the Tour.
Results
- Ad awareness: 7.8% → 13.1%
- Best-selling car in Denmark (August 2024)
- 30,000+ digital participants
- 2,200 test drive bookings
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