Turning a sponsorship into everyday cycling
Fewer Danish children cycle today. Instead of ignoring the problem, Škoda chose to address it. Together with the Danish Cycling Union, Brandhouse created the Škoda Children Tour – a nationwide initiative designed to inspire joy of cycling and healthier daily habits among children.
Queue at the schools
Local cycling clubs and municipalities hosted events across Denmark from April to September. With a clear before, during and after activation model, the sponsorship was turned into an integrated campaign with strong local visibility, PR, on-site branding and ongoing engagement with families.
Results
- 6,000+ participants and families
- 47% inspired to cycle more in everyday life
- 76 media mentions
- 77.5% marketing permission rate among parents
- 276% ROI
More cases
