Internal Implementation

Brand Management

Creative Concept

Market Strategy

Internal Implementation

Brand Strategy

Brand Platform

Basic Research

Click on any step on the figure to the right for a deeper insight into the phase

Brands are more than marketing. Internal implementation is equally if not more important when it comes to creating successful brands. Brandhouse® works with clients to ensure that the entire organisation understands and embraces the brand. We help with tools, processes, workshops, courses, edutainment and events that are designed to create employee awareness, understanding, and buy-in of brands. The idea is to get all employees behind the brand to create a unified brand experience for the customers.

Beyond the human factor, we also consider other key business issues such as:

products and services
your offices and interiors
internal communications
the organisation as a whole
personnel and salary administration policies
training

Are all these aspects working in harmony to support and build your brand-driven business? Do they support the way you want your brand to be perceived? When we conduct our brand audit, we often discover gaps between intention and reality. We often identify gaps and solve internal implementation problems with a number of partners.

Case(s) illustrating this BrandStairway® step

Good advice boosts 143 Imerco stores
After internal and external analyses and a series of workshops with the chain’s management, we were ready with a new brand concept and launch plan in the beginning of 2004. The elements that will be implemented over the coming years are designed to create a broader and more homogeneous public awareness of the Imerco brand, while optimising the chain’s marketing investments.

See the case