Creative Concept

Brand Management

Creative Concept

Market Strategy

Internal Implementation

Brand Strategy

Brand Platform

Basic Research

Click on any step on the figure to the right for a deeper insight into the phase

Good brands are compelling and have a sustainable idea that sets them apart and protects them from the eroding margins of commoditisation. This is where creativity takes over at Brandhouse®. Our creative teams take this single idea and transform it into powerful creative concepts, magical brand universes and advertising campaigns that have an impact because they are relevant, intelligent and attention-grabbing.

Television adverts
Radio spots
Outdoor
Print ads and brochures
Dialogue/DM
Websites/banners
Promotions/in-store offers/packaging
Events
Public relations

Case(s) illustrating this BrandStairway® step

	Positive energy for life and a 100% increase in awareness Copenhagen’s energy utility company, KE, is only marketed in the larger Copenhagen metropolitan area, so you may not have heard about the campaign that increased awareness from 32% to 64% in just one year. If not, here is your chance.
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	International acknowledgement - and a marked increase in sales Praise from the Washington Post for the Brandhouse campaign for Engelbrechts Furniture ads: "Anyone searching for a successful way to mix seduction and design with elegance need only turn to the ad series by Danish furniture dealer Engelbrechts Furniture".
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	Recommended by leading lovers of life The Danish brand Holmegaard is a national icon. All 3,800,000 Danes know the brand and associate it with such values as tradition, quality, and sublime glassmaking craftsmanship. But high -- and even positive -- brand awareness doesn't necessarily translate into sales success.
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	Excellent visibility, good branding and increased awareness Multidata has expanded its business beyond salary administration to include tools for personnel departments and employment law.
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A need for fresh air resulted in cosmopolitan atmosphere
7-Eleven is the largest chain of convenience stores in the world with over 28.000 shops in 23 countries. Having worked with 7-Eleven in Denmark for several years we now partner 7-Eleven in Norway, where the chain is part of Reitangruppen, one of the leading players in Europe in convenience and consumer goods. 7-Eleven counts 94 shops in Norway - and is still growing ...

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