SPORT-MASTER was founded I 1979. Today, SPORT-MASTER is – with almost 100 shops – the largest retail chain within sports equipment. SPORT-MASTER hasa wide range of leading sports brands as well as their own brands within shoes, apparel and accessories for sports and leisure. Brandhouse® handles a variety of jobs for SPORT-MASTER from strategy and concept development to development and execution of campaigns in SPORT-MASTER's own media, in-store, on television and on the Internet.