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Back to "The 12 archetypes"The Magician
Motto: I make things happen.
Core desire: understanding the fundamental laws of the universe
Goal: to make dreams come true
Greatest fear: unintended negative consequencesStrategy: develop a vision and live by it
Weakness: becoming manipulativeTalent: finding win-win solutions
The Magician is also known as:The visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine man
The Magician could be the right identity for your brand if:- the product or service is transformative
- its implicit promise is to transform customers
- it has a new-age quality
- it is consciousness-expanding
- it is user-friendly
- has spiritual connotations
- it is a very new, contemporary product
- it is medium- to high-priced
Example of magical brands:
Axe, Smirnoff, Polaroid, iPod.
| Read more about: | The Innocent | The Regular Guy or Girl | The Explorer | The Sage The Hero | The Outlaw | The Magician | The Lover The Jester | The Caregiver | The Creator | The Ruler |