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Back to "The 12 archetypes"The Lover
Motto: You're the only one
Core desire: intimacy and experienceGoal: being in a relationship with the people, work and surroundings they love
Greatest fear: being alone, a wallflower, unwanted, unlovedStrategy: to become more and more physically and emotionally attractive
Weakness: outward-directed desire to please others at risk of losing own identityTalent: passion, gratitude, appreciation, and commitment
The Lover is also known as:The partner, friend, intimate, enthusiast, sensualist, spouse, team-builder
The Lover may be a good identity for your brand if:- it helps people belong, find friends or partners
- it's function is to help people have a good time
- it is low to moderately priced
- it is produced by a freewheeling, fun-loving organisational structure
- it needs to differentiate itself from self-important, overconfident brands
Some of the great Lover brands:
Interflora, Alfa Romeo, Häägen-Dazs.| Read more about: | The Innocent | The Regular Guy or Girl | The Explorer | The Sage The Hero | The Outlaw | The Magician | The Lover The Jester | The Caregiver | The Creator | The Ruler |