The Explorer

Motto: Don't fence me in

Core desire: the freedom to find out who you are through exploring the world

Goal: to experience a better, more authentic, more fulfilling life

Biggest fear: getting trapped, conformity, and inner emptiness

Strategy: journey, seeking out and experiencing new things, escape from boredom

Weakness: aimless wandering, becoming a misfit

Talent: autonomy, ambition, being true to one's soul

The explorer is also known as:

The seeker, iconoclast, wanderer, individualist, pilgrim.

The explorer is a good identity for brands that:

helps people feel free, nonconformist or pioneering
is rugged and sturdy or for use in the great outdoors or in dangerous settings
can be purchased from a catalogue or on the Internet
helps people express their individuality
can be purchased for consumption on the go
want to differentiate themselves from a successful regular guy/gal brand or conformist brand
have an explorer culture that creates new and exciting products or experiences

Explorer brands would be:

Virgin, Jeep, Trope-Snacks, Marlboro, Bounty.