Back to "The 12 archetypes"

The Caregiver

Omsorgsfulde

Motto: Love your neighbour as yourself

Core desire: to protect and care for others

Goal: to help others

Greatest fear: selfishness and ingratitude

Strategy: doing things for others

Weakness: martyrdom and being exploited

Talent: compassion, generosity

The Caregiver is also known as: The saint, altruist, parent, helper, supporter

The Caregiver may be right for your brand identity if

Examples of caregiver organisations:

Tryg, Volvo, Realkredit Danmark, Amnesty International.


Read more about:The Innocent | The Regular Guy or Girl | The Explorer | The Sage
The Hero | The Outlaw | The Magician | The Lover
The Jester | The Caregiver | The Creator | The Ruler