The Caregiver

Motto: Love your neighbour as yourself

Core desire: to protect and care for others

Goal: to help others

Greatest fear: selfishness and ingratitude

Strategy: doing things for others

Weakness: martyrdom and being exploited

Talent: compassion, generosity

The Caregiver is also known as: The saint, altruist, parent, helper, supporter

The Caregiver may be right for your brand identity if

it gives customers a competitive advantage
it supports families (products from fast-food to minivans) or is associated with nurturing (e.g. cookies, teaching materials)
it serves the public sector, e.g. healthcare, education, aid programmes and other care
giving fields
helps people stay connected with and care about others
helps people care for themselves
is a non-profit or charitable cause

Examples of caregiver organisations:

Tryg, Volvo, Realkredit Danmark, Amnesty International.