Find your archetype

If your company were an archetype, what type would it be?

You can get a good indication by answering the questions below.

Use only 3 options for every question. Rate on a scale of 3, 2, or 1, with 3 being your first choice, 2 = second choice and 1 = third choice.

It will take you about 8-10 minutes to complete the questionnaire. You will get your answer immediately.

Our organization values people who are:	3	2	1
Vibrant and warm
Smart
Outgoing and fun
Crafty
Unpretentious
Socially and politically savvy
Compassionate
Hardworking
Honest and have integrity
Self-sufficient
Inventive
Initiative takers

As an organization we pride our self on:	3	2	1
Winning and crushing competitors
How well we get along with one another
Keeping employees happy
Making a difference in the world
Breaking the rules without losing
Doing the impossible
Basing opportunity on achievement
Encouraging imaginative ideas
Genuine concern for others
Continuous self-improvement
Solving problems innovatively
Protecting human life

Our founder(s) believed in:	3	2	1
The courage to follow your true calling
Creativity, dreams and imagination
Advancement through research
Being a good corporate citizen
Respect for everyman
Being a pioneer, not a follower
Being change agents
Being passionate about our work
Being the best
Working for the common good
Having fun at work
Making contributions to the benefit of humanity

Our product helps people feel:	3	2	1
Empowered
Imaginative and skilled
Protected
Self-confident with whom they are
Wonderful
Enchanting
Capable
Competent
Appealing
Compassionate
A strong sense of individuality
Uninhibited

Our product helps people:	3	2	1
Achieve
Get lucky with love
Be in control
Cut loose
Take advantage of lifelong learning
Make a personal statement
Do good
Help others
Party
Be part of the crowd
Implement change
Make new discoveries

We want our customers to value our:	3	2	1
Experience and know how
Eye for fashion
Drive to shake up the whole industry
Originality
Way of treating customers as we wish to be treated
Integrity and dependability
Being relaxed way of doing business
Passion for innovation
Humanistic mission
Can-do spirit
Making the impossible possible
Corporate leadership

People use products in our category to:	3	2	1
Gain knowledge or experience
Build relationships
Take care of others
Stand up for their beliefs
Exercise authority by being individualistic
Excel
Have an effect on people
Blend in
Experience joy and pleasure
Be accountable
Rejuvenate
Imagine, create and communicate

Our product is associated with:	3	2	1
Provocation
Sensuality
Humour
Machinery
Dream fulfilment
The great outdoors
Family
Spirit and self
Embracing your creative spirit
Authority, dignity and position
People commanding respect
Everyday people

Our product differentiates itself from competitors on the basis of:	3	2	1
Being a breakthrough
How stylish it is
As a status symbol
Being the premium in its class
Helping people to give a helping hand
Value for money
Self-realization potential
Helping people change and fulfil dreams
Entertainment value
Quality
Health
Its toughness

If our product or organization were a person, it would be:	3	2	1
A creative artist
A celebrity
A winner
Wild and crazy
Giving
A mentor
A stand-up comedian
A miracle-worker
An honest, good man
The commander in chief
Your average person
Physical and tough

**Generel information**
Firm/Organization*
First name*
Surname*
Address

Zip code and city
Phone
Position
E-mail address
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