Find your archetype

If your company were an archetype, what type would it be?

You can get a good indication by answering the questions below.

Use only 3 options for every question. Rate on a scale of 3, 2, or 1, with 3 being your first choice, 2 = second choice and 1 = third choice.

It will take you about 8-10 minutes to complete the questionnaire. You will get your answer immediately.

Our organization values people who are:	3	2	1
Compassionate
Hardworking
Crafty
Vibrant and warm
Unpretentious
Socially and politically savvy
Self-sufficient
Outgoing and fun
Initiative takers
Smart
Honest and have integrity
Inventive

As an organization we pride our self on:	3	2	1
Encouraging imaginative ideas
How well we get along with one another
Making a difference in the world
Keeping employees happy
Doing the impossible
Genuine concern for others
Winning and crushing competitors
Basing opportunity on achievement
Solving problems innovatively
Continuous self-improvement
Breaking the rules without losing
Protecting human life

Our founder(s) believed in:	3	2	1
The courage to follow your true calling
Being change agents
Being a pioneer, not a follower
Being passionate about our work
Creativity, dreams and imagination
Having fun at work
Being the best
Respect for everyman
Making contributions to the benefit of humanity
Working for the common good
Advancement through research
Being a good corporate citizen

Our product helps people feel:	3	2	1
Capable
Appealing
Enchanting
Self-confident with whom they are
Wonderful
A strong sense of individuality
Protected
Compassionate
Imaginative and skilled
Competent
Uninhibited
Empowered

Our product helps people:	3	2	1
Achieve
Be part of the crowd
Do good
Party
Take advantage of lifelong learning
Get lucky with love
Cut loose
Be in control
Make a personal statement
Make new discoveries
Implement change
Help others

We want our customers to value our:	3	2	1
Drive to shake up the whole industry
Corporate leadership
Humanistic mission
Originality
Being relaxed way of doing business
Eye for fashion
Making the impossible possible
Experience and know how
Integrity and dependability
Passion for innovation
Way of treating customers as we wish to be treated
Can-do spirit

People use products in our category to:	3	2	1
Take care of others
Experience joy and pleasure
Build relationships
Imagine, create and communicate
Have an effect on people
Be accountable
Excel
Exercise authority by being individualistic
Gain knowledge or experience
Blend in
Stand up for their beliefs
Rejuvenate

Our product is associated with:	3	2	1
Everyday people
The great outdoors
Family
Sensuality
Embracing your creative spirit
Spirit and self
Humour
Machinery
People commanding respect
Authority, dignity and position
Dream fulfilment
Provocation

Our product differentiates itself from competitors on the basis of:	3	2	1
Being a breakthrough
Health
Entertainment value
Quality
Being the premium in its class
Helping people to give a helping hand
Its toughness
Self-realization potential
Helping people change and fulfil dreams
Value for money
As a status symbol
How stylish it is

If our product or organization were a person, it would be:	3	2	1
Physical and tough
Giving
The commander in chief
A celebrity
A mentor
A creative artist
Wild and crazy
A miracle-worker
An honest, good man
Your average person
A stand-up comedian
A winner

**Generel information**
Firm/Organization*
First name*
Surname*
Address

Zip code and city
Phone
Position
E-mail address
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