Find your archetype

If your company were an archetype, what type would it be?

You can get a good indication by answering the questions below.

Use only 3 options for every question. Rate on a scale of 3, 2, or 1, with 3 being your first choice, 2 = second choice and 1 = third choice.

It will take you about 8-10 minutes to complete the questionnaire. You will get your answer immediately.

Our organization values people who are:	3	2	1
Compassionate
Unpretentious
Crafty
Outgoing and fun
Socially and politically savvy
Vibrant and warm
Inventive
Self-sufficient
Honest and have integrity
Initiative takers
Smart
Hardworking

As an organization we pride our self on:	3	2	1
Keeping employees happy
Continuous self-improvement
Breaking the rules without losing
Winning and crushing competitors
Encouraging imaginative ideas
Doing the impossible
Protecting human life
Genuine concern for others
Basing opportunity on achievement
Making a difference in the world
Solving problems innovatively
How well we get along with one another

Our founder(s) believed in:	3	2	1
Being a pioneer, not a follower
Being a good corporate citizen
Being the best
Creativity, dreams and imagination
Having fun at work
Working for the common good
Being passionate about our work
The courage to follow your true calling
Respect for everyman
Advancement through research
Being change agents
Making contributions to the benefit of humanity

Our product helps people feel:	3	2	1
Empowered
Competent
Protected
Self-confident with whom they are
Appealing
Compassionate
Uninhibited
Enchanting
Imaginative and skilled
Wonderful
Capable
A strong sense of individuality

Our product helps people:	3	2	1
Achieve
Take advantage of lifelong learning
Make new discoveries
Party
Make a personal statement
Implement change
Get lucky with love
Do good
Cut loose
Be part of the crowd
Be in control
Help others

We want our customers to value our:	3	2	1
Being relaxed way of doing business
Can-do spirit
Humanistic mission
Corporate leadership
Eye for fashion
Originality
Drive to shake up the whole industry
Integrity and dependability
Passion for innovation
Experience and know how
Making the impossible possible
Way of treating customers as we wish to be treated

People use products in our category to:	3	2	1
Take care of others
Be accountable
Stand up for their beliefs
Imagine, create and communicate
Experience joy and pleasure
Gain knowledge or experience
Rejuvenate
Have an effect on people
Exercise authority by being individualistic
Excel
Blend in
Build relationships

Our product is associated with:	3	2	1
Provocation
Everyday people
Dream fulfilment
Machinery
Family
People commanding respect
The great outdoors
Humour
Authority, dignity and position
Embracing your creative spirit
Sensuality
Spirit and self

Our product differentiates itself from competitors on the basis of:	3	2	1
Helping people change and fulfil dreams
Self-realization potential
Being a breakthrough
Value for money
Entertainment value
As a status symbol
Health
Quality
Its toughness
Being the premium in its class
How stylish it is
Helping people to give a helping hand

If our product or organization were a person, it would be:	3	2	1
Physical and tough
A mentor
A celebrity
Wild and crazy
Giving
Your average person
An honest, good man
A winner
A stand-up comedian
The commander in chief
A creative artist
A miracle-worker

**Generel information**
Firm/Organization*
First name*
Surname*
Address

Zip code and city
Phone
Position
E-mail address
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