Find your archetype

If your company were an archetype, what type would it be?

You can get a good indication by answering the questions below.

Use only 3 options for every question. Rate on a scale of 3, 2, or 1, with 3 being your first choice, 2 = second choice and 1 = third choice.

It will take you about 8-10 minutes to complete the questionnaire. You will get your answer immediately.

Our organization values people who are:	3	2	1
Crafty
Honest and have integrity
Outgoing and fun
Self-sufficient
Inventive
Compassionate
Hardworking
Initiative takers
Unpretentious
Socially and politically savvy
Smart
Vibrant and warm

As an organization we pride our self on:	3	2	1
Doing the impossible
Continuous self-improvement
Keeping employees happy
Protecting human life
Genuine concern for others
Making a difference in the world
Encouraging imaginative ideas
Winning and crushing competitors
Breaking the rules without losing
Basing opportunity on achievement
Solving problems innovatively
How well we get along with one another

Our founder(s) believed in:	3	2	1
Respect for everyman
Advancement through research
Being passionate about our work
Working for the common good
Having fun at work
Being a pioneer, not a follower
The courage to follow your true calling
Being change agents
Being the best
Creativity, dreams and imagination
Making contributions to the benefit of humanity
Being a good corporate citizen

Our product helps people feel:	3	2	1
Appealing
Competent
Uninhibited
A strong sense of individuality
Compassionate
Capable
Self-confident with whom they are
Wonderful
Protected
Empowered
Enchanting
Imaginative and skilled

Our product helps people:	3	2	1
Make new discoveries
Take advantage of lifelong learning
Party
Do good
Get lucky with love
Achieve
Implement change
Be part of the crowd
Cut loose
Make a personal statement
Help others
Be in control

We want our customers to value our:	3	2	1
Corporate leadership
Eye for fashion
Being relaxed way of doing business
Humanistic mission
Can-do spirit
Integrity and dependability
Making the impossible possible
Experience and know how
Passion for innovation
Way of treating customers as we wish to be treated
Drive to shake up the whole industry
Originality

People use products in our category to:	3	2	1
Have an effect on people
Build relationships
Be accountable
Blend in
Excel
Stand up for their beliefs
Exercise authority by being individualistic
Take care of others
Rejuvenate
Experience joy and pleasure
Imagine, create and communicate
Gain knowledge or experience

Our product is associated with:	3	2	1
Humour
People commanding respect
Everyday people
Embracing your creative spirit
Sensuality
Spirit and self
The great outdoors
Machinery
Family
Provocation
Authority, dignity and position
Dream fulfilment

Our product differentiates itself from competitors on the basis of:	3	2	1
Entertainment value
Self-realization potential
As a status symbol
Quality
How stylish it is
Being the premium in its class
Its toughness
Value for money
Helping people to give a helping hand
Being a breakthrough
Helping people change and fulfil dreams
Health

If our product or organization were a person, it would be:	3	2	1
The commander in chief
Wild and crazy
An honest, good man
A winner
A mentor
A creative artist
A miracle-worker
Your average person
A celebrity
Giving
A stand-up comedian
Physical and tough

**Generel information**
Firm/Organization*
First name*
Surname*
Address

Zip code and city
Phone
Position
E-mail address
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