Find your archetype

If your company were an archetype, what type would it be?

You can get a good indication by answering the questions below.

Use only 3 options for every question. Rate on a scale of 3, 2, or 1, with 3 being your first choice, 2 = second choice and 1 = third choice.

It will take you about 8-10 minutes to complete the questionnaire. You will get your answer immediately.

Our organization values people who are:	3	2	1
Compassionate
Smart
Socially and politically savvy
Self-sufficient
Honest and have integrity
Inventive
Unpretentious
Crafty
Outgoing and fun
Vibrant and warm
Initiative takers
Hardworking

As an organization we pride our self on:	3	2	1
Basing opportunity on achievement
Genuine concern for others
Keeping employees happy
Continuous self-improvement
Winning and crushing competitors
Protecting human life
Breaking the rules without losing
Making a difference in the world
How well we get along with one another
Doing the impossible
Encouraging imaginative ideas
Solving problems innovatively

Our founder(s) believed in:	3	2	1
Creativity, dreams and imagination
Being a pioneer, not a follower
Respect for everyman
Making contributions to the benefit of humanity
Advancement through research
Being the best
Working for the common good
Being a good corporate citizen
Being change agents
The courage to follow your true calling
Being passionate about our work
Having fun at work

Our product helps people feel:	3	2	1
Protected
Appealing
Competent
Wonderful
Enchanting
Compassionate
Capable
A strong sense of individuality
Self-confident with whom they are
Uninhibited
Imaginative and skilled
Empowered

Our product helps people:	3	2	1
Make new discoveries
Party
Make a personal statement
Do good
Cut loose
Help others
Take advantage of lifelong learning
Get lucky with love
Implement change
Be in control
Be part of the crowd
Achieve

We want our customers to value our:	3	2	1
Drive to shake up the whole industry
Originality
Eye for fashion
Way of treating customers as we wish to be treated
Making the impossible possible
Integrity and dependability
Corporate leadership
Being relaxed way of doing business
Humanistic mission
Passion for innovation
Can-do spirit
Experience and know how

People use products in our category to:	3	2	1
Blend in
Rejuvenate
Stand up for their beliefs
Have an effect on people
Imagine, create and communicate
Take care of others
Experience joy and pleasure
Build relationships
Be accountable
Excel
Exercise authority by being individualistic
Gain knowledge or experience

Our product is associated with:	3	2	1
Everyday people
Spirit and self
The great outdoors
Sensuality
Humour
Dream fulfilment
People commanding respect
Authority, dignity and position
Family
Machinery
Provocation
Embracing your creative spirit

Our product differentiates itself from competitors on the basis of:	3	2	1
Health
Value for money
Self-realization potential
Helping people to give a helping hand
Entertainment value
Being a breakthrough
Its toughness
Quality
How stylish it is
As a status symbol
Helping people change and fulfil dreams
Being the premium in its class

If our product or organization were a person, it would be:	3	2	1
A stand-up comedian
Physical and tough
Wild and crazy
A celebrity
The commander in chief
A miracle-worker
An honest, good man
A mentor
A creative artist
Your average person
A winner
Giving

**Generel information**
Firm/Organization*
First name*
Surname*
Address

Zip code and city
Phone
Position
E-mail address
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