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Back to "About Brandhouse"History
On January 1, 1991 Morten Angelo, Stiig Helgens Binggeli and Jan Thygesen Poulsen founded Cosmos Communication together with Grey as a sleeping partner. The goal was to think about brands and companies holistically, as in the Cosmos of brands and companies.
One of our objectives was to create an alternative to Grey, Scandinavia, which is why Grey Malmoe was merged with Cosmos in 1993. The agency was renamed Enterprise Advertising, a name loaded with 3 meanings: 1) Enterpise for entrepreneurship to describe our level of engagement and attitude towards new assignments; 2) Enterprise, which in the the Scandinavian languages means taking on the "Total Job" and; 3) because of its associations to the brave and loyal crew of the Star Trek Enterprise who fought the good fight, fending off evil and saving the universe.
Jan Thygesen Poulsen left the agency in 1995, and in 1998 the management decided to buy Grey out because the synergies and advantages we had hoped for never materialized.
The agency continued to grow and new departments were added such as web development, research, etc.
A new, professional board of directors was engaged to focus the agency on finding clients and assignments where they would be able to make the biggest difference. The goal was then, and remains today, to help top management and marketing management use branding as an effective management tool. The ends would still be the bottom-line, but the means by which we would help clients achieve success was through branding as a process for improving, changing and facilitating.
We took a stepping stone approach to the name change, first by dropping "advertising" in our name, and thereafter Enterprise. So what's left is Brandhouse®. Because we work with brands. The name change also marked the beginning of our transformation away from being a traditional advertising agency to one where the business of developing and implementing brand values is as big as our communication business.
But Brandhouse® is a big house, so there is always room for collaboration with and interest in other branding specialists in our strategy. The goal is to help companies and their brands to achieve their fullest potential, and that requires flexibility and confidence.